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Changing the narrative of freelance <> client interaction
Web interface design
Web development
[ Case study, Coming soon]
For this project, I collaborated with the advisable team, designed all the interfaces and interactions involved in communicating the product idea, and built the web project on Webflow.
The goal was to test a different approach to which clients interface with freelancers. The initial system was after clients are vetted and approved on the platform, an announcement is sent out for freelancers with the target skillset needed by the client to bid for the project.
It was working but wasn't a system that'll scale just because freelancers had to always pitch to different clients why they were a good fit for every new project that was available, which was a strain.
The goal was to design and test a new approach where the Advisable team helped freelancers write insightful case studies addressing a problem they encountered, their strategy, thought process, how they came about a solution and the solution's respective fields.
This way, when clients are available, they review different solutions freelancers have worked on relating to their needs and then book calls with freelancers to show their interest in working with them.
This way, freelancers write fewer pitches and get to converse with clients who are interested and have the potential to convert. Also, clients find it easy to chat with freelancers with experience in the solution they are specifically looking for.
Figma
Webflow
The Problem
The previous existing interaction with clients and freelancers was; clients get to the platform, apply as clients, work with the Advisable team to create a proper brief, brief is sent to freelancers who fit the criteria of services needed.
These freelancers then apply to work with the clients, highlighting why they are a proper fit. The clients review the freelancers based on their proposal, experience and decide what freelancer the project will be awarded to.
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It was noticed that this process wasn't scaling well because of the constant need for freelancers to always pitch to clients why they are a good fit every time a new project is available. The goal was to test a different approach where clients get to read case studies of projects relating to solutions they need, written by different freelancers. The clients get an inside view of the problems freelancers have encountered, their thought process, strategy, and the outcome of the solution created. This gives the client more information to choose the right freelancer for the job.